Discovery acquires Betty

LONDON -- Discovery Communications has the first time acquired a U.K. shingle -- factual entertainment specialist Betty. No financial particulars were revealed, nevertheless the deal is thought to own cost the U.S. cable giant around $16 million. Discovery, that's keen to bolster its worldwide production activities, mentioned move would enable Betty to create "an international infrastructure" and increase its acquisition of shows of worldwide appeal. Inside the U.S., the invention-possessed TLC web has commissioned two runs of Betty's "Freaky People." The shingle will establish and convey new ideas and formats for Discovery's portfolio of factual and lifestyle channels, like the female-skewing TLC. Discovery may also get careful analysis get formats from Betty's library. Producer is constantly on the use individually in the London h.q., wonderful staff remaining aboard for your expected future. The U.S. cabler is pretty late to acquiring a U.K. shingle. NBC U bought Circus in August 2008, while a year ago Warners clicked on up "super indie" Shed Media. Betty is handled by founder Liz Warner, mind of production Sophy Master and artistic director Walter Iuzzolino. Its shows include "The Pleasure of teenybopper Sex," "Beauty as well as the Animal," "Food Hospital" and "Country House Save." A year ago Betty had revenue of seven.5 million ($12 million), and pre-tax profit of $1.2 million. Contact the number newsroom at news@variety.com